1010’s story begins in Barcelona, Spain. Back in 2013, the multinational corporation I was working for was making changes at the management level. After a long and stressed day, I was in the mood for a cocktail, but I wasn´t sure to have all the ingredients at home, so I headed to a liquor store to buy a Ready-To-Drink cocktail. I asked the guy working there, who resulted in not being an employee but a well-known bartender, “I am looking for the best RTD cocktail you have, which one would you recommend?”, and the guys goes, “honestly, none of them…” I couldn´t believe it, and I asked him, “are you serious? I see a lot of brands here” and he said “yep, but believe me, none of them worth a dime, if anyone can put out there a really premium RTD cocktail, it would be a hit”.
A few weeks later, I ended up quitting my job, grabbing all my savings, and founding my passion, 1010 Premium Drinks. Since 2017 I live with my family in Houston, TX.
Things happen for a reason, and in the big picture, your higher self knows the best path to get you to where you need to be”. I was totally blown away!, that´s the story of my life with 1010!, moving from a boring job in a large corporation to my own company, an exciting journey I keep living every single day since I founded 1010 in 2013.