1010’s Story

1010’s story begins in Barcelona, Spain. Back in 2013, the multinational corporation I was working for was making changes at the management level. After a long and stressed day, I was in the mood for a cocktail, but I wasn´t sure to have all the ingredients at home, so I headed to a liquor store to buy a Ready-To-Drink cocktail. I asked the guy working there, who resulted in not being an employee but a well-known bartender, “I am looking for the best RTD cocktail you have, which one would you recommend?”, and the guys goes, “honestly, none of them…” I couldn´t believe it, and I asked him, “are you serious? I see a lot of brands here” and he said “yep, but believe me, none of them worth a dime, if anyone can put out there a really premium RTD cocktail, it would be a hit”.

A few weeks later, I ended up quitting my job, grabbing all my savings, and founding my passion, 1010 Premium Drinks. Since 2017 I live with my family in Houston, TX.

The Name

One of the questions I get more often is “what is the meaning of 1010?”. Well, what I had in mind when I decided the name was, “10 out of 10 for the liquid and 10 out of 10 for the packaging, 1010, makes sense, right?, but, years later, someone told me that “1010 is an angel number”, my reaction was, “wait, what is an angel number?”. When I got back home I google it out and this is what I found, “The general meaning of 1010 is about moving towards your higher purpose in life, Trust the Universe and what it has in store for you.

Things happen for a reason, and in the big picture, your higher self knows the best path to get you to where you need to be”. I was totally blown away!, that´s the story of my life with 1010!, moving from a boring job in a large corporation to my own company, an exciting journey I keep living every single day since I founded 1010 in 2013.